'You think, ?She?s not going to go there?yes, she is.' Margaret Atwood 'The trancelike, rhapsodic language and deepening atmosphere of unreality make for a narrative that oozes with unease.' The Guardian ?Rouge is a must-read for anyone who has found themselves obsessively, and even dangerously, fixated on self-improvement. [...] Dreamline, hypnotic and enchanting in its language, Rouge proves Awad is a huge talent? Stylist, Book of the Month. ?A tale of insidious damage of envy and our preoccupation with appearances. Anyone maintaining a ten-step Korean skincare regimen may feel seen. [?] Awad ramps up the grand guignol hysteria rather splendidly, chucking in some film noir tropes for good measure as we hurtle towards a demonic denouement? The Times ?Rouge is a story in which dreams become nightmares and vice versa. Desire and danger walk hand-in-hand and Awad skilfully manipulates the vertiginous tension between them. The beauty industry is ripe for Awad?s signature treatment: gothic satire, bloody but beautifully done. Much of it is darkly hilarious. [?] If you like your fairy tales dark and for adults only, then stick along for the wild ride.? Daily Telegraph