The role of marketing in the Indian economy is becoming increasingly crucial. The demand for all consumer items has increased overall as a result of the increase in average income. As a result, more consumer items of all kinds are being produced. The efficiency with which selling functions are carried out now determines whether a business succeeds or fails. To ensure optimal exploitation of the producing capacities and to create full employment, intense sales cultivation is now required. Making selling judgements requires reliable, factual information that is reasonably complete and timely rather than assumptions and speculation. As a result, sales and distribution have gained prominence as a crucial management tool for marketers today.