Sales and distribution are like the Siamese twins. They facilitate each other. This is the rationale behind the combination of these two areas in this book. The book deals with the sales process right from prospecting to the close of the sale. It also covers the management of the sales force. The chapters on distribution familiarize the readers with the channels available, the conflicts encountered, and modes of transport employed. In a nutshell, the book distills the knowledge of a vital business area into a ready-to-practice document, highly useful to readers.