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Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets.
Author | K. Douglas Hoffman, John E.G. Bateson |
Publisher | Cengage Learning India Private Limited |
Language | English |
Binding Type | Paper Back |
Main Category | Commerce & Business |
Sub Category | Marketing |
ISBN13 | 9789360530044 |
SKU | BK 0178010 |
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