Social Media Marketing For Dummies, 4th Edition presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 350-page guide - perfect for time-pressed marketers. This edition brings the existing content up to date for 2019 and adds new content as well||About the Author||Shiv Singh (San Francisco, CA) is one of the leading voices in social media marketing. He's currently the Head of Global Brand and Marketing Tranformation at Visa, Inc. He previously was Head of Digital for PepsiCo. Stephanie Diamond (New York, NY) is president of Digital Media Works, a firm that offers e-commerce and branding assistance to businesses. She is also author of Prezi For Dummies and Dragon Naturally Speaking For Dummies.