Traditional selling doesn't work any more! Did you know that more than 70 percent of the buying decision takes place before you even know a prospect exists? That's why the traditional sales process doesn't work. In this book, you'll learn: - why traditional selling doesn't work any more... - The New way consumers (both Bob and B2C) are buying... - why no one cares about your product... - how to build credibility and trust in this new world of buying & selling... - and much, much more!.