The success of an enterprise is, to a considerable extent, dependent on its strategy and how it is implemented. Many firms failed and even went into liquidation not because their executives and staff were not working hard, or they were incompetent, but because their strategy was faulty, or though they had the right strategy, they made major errors in its implementation. This book on strategic management introduces you to the basic concepts of strategy and the essentials of strategy formulation and implementation. It helps you to systematically analyse your environment, your strengths and weaknesses, and put them together into a unique strategy that is the best for your organization. The concepts of strategy, as is the case with many areas of management, were primarily developed in the West, and this book is written for an Indian audience, on how to apply these concepts to the Indian context and environment. It does this through discussing the Indian context, and by providing numerous examples of Indian companies and situations.