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Strategic Management : Competitiveness & Globalization Concepts And Cases

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Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 13E incorporates cutting-edge research and new examples from more than 600 companies to reveal how firms effectively use the strategic management process. This edition combines a classic industrial organization model with a resource-based view of the firm to demonstrate how businesses establish competitive advantages and create value for stakeholders in the global marketplace. MindTap online learning solution is also available with new real-world activities designed to help you outperform and excel as a strategic leader.

Author Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
Publisher Cengage Learning India Private Limited
Language English
Binding Type Paper Back
Main Category Commerce & Business
Sub Category Management
ISBN13 9789360539290
SKU BK 0180370

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