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Strategic Management fourth edition delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, the book engages students with an easy-to-understand learning experience to strategic management concepts. This Indian Adaptation sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more.

Author Safal Batra, Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen, David J. Bryce
Publisher Wiley India Pvt. Ltd.
Language English
Binding Type Paper Back
Main Category Commerce & Business
Sub Category Management
ISBN13 9789357462075
SKU BK 0181347

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