Helpline: 033-41802100
Helpline: 033-41802100
arrow

Menu

arrow
Go Back

Sway : The Irresistible Pull Of Irrational Behaviour

Rs 449

Rs 499

discount

-10%

Inclusive of all taxes

This item is currently Out of Stock

Out Of Stock

Check Delivery

Please enter PIN code to check delivery availability

Why are we more likely to fall in love when we feel in danger? Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history? Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong? Discover the answers in Sway. We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all. Sway is a fascinating insight into the way we all behave and will change the way you view the world.

Author Ori Brafman
Publisher Virgin Books
Language English
Binding Type Paper Back
Non Fiction Business & Economics
ISBN13 9780753516829
SKU BK 0023935

Recommended for you

A handpicked list of products which has touched millions

icon
Fast Shipping

Fast Shipping On All Orders

icon
Replacement Guarantee
Easy Replacement

30 Day Money Back

icon
Online Support 24/7

Technical Support 24/7

icon
Secure Payment

All Cards Accepted