Over the past 20 years, TATA firms have pioneered new fields and established new standards of excellence in a variety of industries, including supercomputers, drinks, and steel. Eight captivating, previously unheard tales about the strategic and operational difficulties that TATA enterprises have faced, as well as the foresight and tenacity that have propelled the brand to new heights, are presented in Tatalog. The success of the first entirely Indian-made car, the Tata Indica, in the face of widespread scepticism, the jewellery brand Tanishq's transformation of one of India's largest industries, and Tata Finance's demonstration of the values that TATA stands for are just a few of the compelling and inspirational tales told here.