SUNDAY TIMES BESTSELLER?If you want to write a novel or a script, read this book? Sunday Times?The best book on the craft of storytelling I?ve ever read? Matt Haig?Rarely has a book engrossed me more, and forced me to question everything I?ve ever read, seen or written. A masterpiece? Adam RutherfordWhy stories make us human and how to tell them better.There have been many attempts to understand what makes a good story ? but few have used a scientific approach.In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories ? and make sense of our chaotic modern world.INCLUDES NEW MATERIAL.