Jaime Rogozinski and Jordan Zazzara were not what anyone would mistake for traditional financial power players. But they turned WallStreetBets, a subreddit focused on risky financial trading, into one of the most disruptive forces to bubble up from the fringes of the internet. This crude and unassuming message board harnessed the power of memes and trolling to create a new kind of online community. The group intertwined with the distrust and turmoil of our times and spoke to a generation of young men who were struggling to find their place in the world.