a novel strategy for marketing, sales, and advertising. Seth Godin presents the essence of his marketing knowledge for the first time in a single, streamlined, ageless package. Regardless of whether you're the founder of a tech startup, a small business owner, or an employee of a huge corporation, This is Marketing teaches you how to accomplish work you're proud of. This book will show you how to redefine the way you market your service or product to the public in order to more effectively connect with those who are in need of it. In order to teach you: Seth uses his distinctive blend of perception, observation, and memorable examples. How to gain the confidence and cooperation of your target audience. determining not only who something is for but also who it is not for is the art of placing. The best reasons