Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Scientific in Marketing demonstrates how to use behavioural science ideas to several aspects of marketing, such as sales funnel conversion tactics, social media marketing, email, direct mail, and ad campaigns. It provides case studies and examples from AT&T, Apple, Spotify, and The Wall Street Journal to demonstrate how these methods have been applied in practise. It is extremely practical and approachable. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.