Using Semiotics in Retail teaches merchants of all sizes how to enhance and strengthen their marketing, both now and in the future. It is a practical, approachable book that is founded on 20 years of experience in international marketing. Learn step-by-step how to recognise evolving consumer needs, design for them, and produce memorable shopping experiences. Learn how to engage customers more effectively, surprise and amaze them, and make buying easier for everyone. It includes case studies and illustrations from companies like Toyota, FreshBooks, H&M, Google, and Unilever. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.