Alok Kejriwal had his life figured out by the time he was twenty. He would take over the family's business of making socks and would always be the diligent, ruthless, traditional Marwari businessman. Nevertheless, things didn't work out that way. After surviving the family setup for a few years, Alok was led down an entirely different career path by the Internet. Alok's wacky business plan succeeded in the end. Alok soon found himself battling and thriving in a setting that was entirely different from the one he had known growing up. a society in which innovative ideas, VC funding, and technological advancements determined the true victors. Alok's real-life account of launching a business is found in the book Why I Stopped Wearing My Socks. It traces his roller-coaster ride as an aspiring entrepreneur, traversing through a variety of business ideas in the family business up to his big breakthrough as one of India's first entrepreneurs to tap the power of the Internet. It details the amazing success of Mobile2win, a venture eventually acquired by the Walt Disney Company. The chapters in the book are actual stories, throbbing with memorable anecdotes that conclude with crisp learnings for the readers. Why I Stopped Wearing My Socks is a deeply compelling story about beating the odds, staying motivated and gung-ho entrepreneurship. It is an inspirational as well as a practical guide to emerging a winner.