Will Greenwood is most recognised for playing a key role in the side that won the 2003 Rugby World Cup. Ben Fennell has spent more than 16 years assisting the biggest brands and companies in the world to expand. Together, they have determined that achieving elite performance in both business and athletics calls for a novel strategy and a distinct set of behaviours. The writers have identified the crucial elements of world-class performance after speaking with outstanding leaders from various spheres of business and sport, including Michael Johnson, Tanni Grey-Thompson, Rio Ferdinand, Dame Carolyn McCall, Dave Lewis, and Sir Clive Woodward. These guiding principles?celebrating diversity, fostering community, and driving growth?form the basis of a new leadership framework for the twenty-first century. Packed with insightful personal stories, and often painfully learnt lessons, Will and Ben offer a new playbook for world-class leadership, learning and growth.