Content creation is the new hot job today. But how do you win at it? Sharan Hegde decodes this hot new profession in this book. He went from zero to a million followers across social media in a year, with no prior claim to fame. And he did this by creating content that people loved, enjoyed, and learned from. Zero to Viral covers what makes a successful creator, and what goes behind creating content that people love. Supplemented with accounts of other successful creators, this book has all the secrets that Google won?t tell you. In a nutshell, this book covers: Sharan's early journey as a content creator His content creation process as he grew to a million followers Frameworks for creating content that goes viral The psychology behind virality How to think about personal branding Understanding different social media platforms in depth The future of content creation and how much money could be made Learnings from experiences of 3 other top creators - Ankur Warikoo, Rachana Ranade, Komal Pandey