This book is your fast track to storytelling ? 'the single most powerful tool in a leader?s toolkit' (Harvard leadership guru Howard Gardner). From informal meetings to public speaking: our ability to get ahead stands and falls with our ability to be heard, understood, and believed, personally and professionally. But how do we capture interest and imagination in an age of information inflation? When you have an important message, you need to communicate it so that it clicks (makes immediate sense) and sticks (is memorable, repeatable, and consistently acted upon). You can hack this communications challenge with stories. Storytelling is a brain hack.