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Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country.
| Author | John Shaw, Sak Onkvisit |
| Publisher | Routledge |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Marketing |
| ISBN13 | 9781138568365 |
| SKU | BK 0039188 |
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