The complexity of B2B sales is attempted to be clarified in this book. By explicitly describing numerous technical jargon and demystifying the complex procedures, it illustrates the Science underlying sales. It gives out a fundamental framework for young sales professionals looking to build a name for themselves in the industry. The book also attempts to familiarise sales teams with current trends and strategies for B2B sales success. The author clearly defines sales at the beginning of the book and highlights both its art and science components. The author makes a distinction between the elements of science and art. This specific book is centred on the science of sales, and the author thoroughly explains each chapter's many scientific components.