Indian Financial System

The Indian Financial System is a complex amalgamation of various institutions, markets, regulations and laws, analysts, transactions, claims and liabilities. This book not only thoroughly engages with these important aspects of financial system as the bedrock of the book, but also helps students, academicians and professionals to survive and thrive in today's competitive business environment. The lucid language and comprehensive approach of this book makes it invaluable both as a textbook and a reference book. This edition has been substantially revised, with incorporation of the latest amendments and changes, and important discussions on topics like financial markets and institutions, instruments, agencies and regulations in an analytical and critical manner.

Principles Of Marketing

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for market ers to develop meaningful connections with their customers. Principles of Marketing, 15/e, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

World Trade And Payments : An Introduction

World Trade and Payments is renowned for its clear, in-depth coverage of international trade and finance. Along with its hallmark balance of empirical research and sophisticated models the Ninth Edition offers an all-new chapter on Emerging Markets, which takes a close look at the East Asia crisis of 1997-98 and complements nicely the existing chapter on LDCs and open economies.

Marketing Management

Consumer Behavior

Social Media In Business And Governance

Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don???t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication.

Research Methodology : Concepts And Cases

The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains???marketing, finance, human resource, and operations.

Business Communication

It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organizations in their efforts to excel in business and outdo their competitors, have to be precise and extremely effective in their communication to satisfy all its stakeholders???be they suppliers, distributors, advertisers or customers. This book on Business Communication, now in its Second Edition, brings to fore the multidimensional aspects of Business Communication???ranging from listening, speaking, developing skill sets, to exhibiting correct body language. The book emphasizes that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication.

E-Commerce: An Indian Perspective

Electronic Commerce, popularly known as E-commerce is booming in India offering new ways of doing business. Referring to aspects of online business involving exchanges among customers, business partners and vendors, e-commerce has increased the speed and ease with which business can be transacted today, resulting in intense competition between enterprises. Companies are at the crossroads, with just two vistas ahead of them—either go online or go out of business. The comprehensive coverage of this Fifth Edition equips the students with the latest information on e-commerce—concepts, models, strategies, and techniques that can be used to build useful e-commerce applications. The range of topics covered is broad, making this book a solid introductory text for the rapidly expanding number of courses in e-commerce for business students at undergraduate or postgraduate level, and also for the students pursuing courses in computer applications, information technology and information science. The book features several comprehensive and diverse case studies and data on Indian corporations, as well as multinational companies showing success and failure of their Web-based electronic business models. New material on developments in technology and taxation issues have been added. This fundamental treatment of the subject of e-commerce coupled with a clear and practical analysis of market models, continues to make this text an invaluable single source guide for students—arming them with skills to deal successfully with the managerial issues they will face as future business professionals.

Marketing, Economics and Banking

The present book, Marketing, Economics and Banking focuses on basic concepts in easy, lucid language for readers and especially for those who are preparing for Banking Examinations, both clerical and P.O., and also for examinations in the insurance sector. More and more questions are nowadays being asked from these three subjects. Naturally the aspirants look for a single book as a guide. It fulfils a longstanding need of the aspirants. This book takes them from basic concepts to higher concepts gradually and enables them to understand and grasp to face the examinations in a better way.

Salesmanship And Sales Management

Salesmanship today comprises a wide range of activities and constitutes an integral part of management. This book presents the basic elements of the subject in a simplified and graded approach. Maintaining the features of the earlier edition, all the chapters of this edition are qualitatively updated. The examples and illustrations in the book are drawn from realistic situations which help the reader develop winning confidence.

Financial Services And Markets

Financial Services and Markets has been written to meet the requirements of MBA, M.Com and MFA students of various universities. Financial services and markets are becoming more complex over the years, building up or pulling down economies. These markets have now gained crucial importance in the wake of the recent economic upheaval. Today, there is a glaring need for greater synergy between the state and the market not just to endure but to emerge triumphant from the vagaries of recession. This book has been written in a student???friendly way. It traces the origins of various financial products, explains the way in which these have evolved over the years, elaborates on the landmark changes and discusses these in the light of the contemporary scenario. This understanding of the inter???linkages and interdependence of financial services and markets is indispensable for a student or any general reader who is curious to have thorough knowledge of the intricacies of markets and their impact on a globalized world.

Services Marketing : Text And Cases

The second edition of Services Marketing has been specially designed to meet the requirements of postgraduate students of management. Essential concepts related to services marketing are explained lucidly with the help of Indian and global examples, exhibits and case studies. The book integrates theory with corporate examples and provides rich insights into the dynamics of the services sector. It also includes Internet-based exercises which will help the students apply theory to business situations. Key Features ???Integrates theory with corporate examples and provides rich insights into the dynamics of the services sector ???Discusses the practices of Indian and global companies ???Explains concepts through examples, exhibits, tables and case studies ???Includes Internet-based exercises which will help students apply the concepts learnt to different business situations New to This Edition ???New chapters on managing the services brand and managing demand and supply ???New sections on managing e-service and e-service quality, employee engagement in service industry, creating an empowered employee and customer feedback and service management orientation ???Updated and revised content as well as new case studies ???Links to important research papers that will introduce students to influential academic contributions in this area

Consumer Behaviour

Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers and strategies used by marketers to deal with them. The book is divided into 16 chapters. It begins with introducing the subject, market research, market segmentation and positioning. Following this, the book elaborates on the process of consumer decision making also providing key learnings for a budding marketer to handle situations. Effect of psychological influences such as needs, emotions, memory, personality, perception, imagery and attitude while making a choice before a purchase is well covered. Elaborate discussion on sociological influences on buying behaviour of a consumer including family, social class, lifestyle analysis, opinion leadership have been provided too. The book also includes chapters on integrated marketing communications, models of communication strategy and diffusion of innovation. Besides students, the book with its application-oriented approach would also be useful to marketing professionals. Features ??? Detailed coverage of consumer decision making process, market segmentation and positioning of products as per consumer choices has been provided ??? Chapters include sections on Implication for Marketers that provides an insight/relevance of the topic discussed for young professionals on how to strategize for different situations ??? Chapters begin and end with relevant Indian and Asian cases to enhance and hone the marketing skills of the readers ??? Chapter-end exercises include numerous critical thinking questions along with self-evaluation quiz for practice

Business Organisation And Management

This book is a comprehensive text, indispensable for students of B Com and M Com courses of all Indian Universities. Written in a simple and lucid language, it would also be useful for various professional courses like CA, CS, ICWA and MBA.The text offers a balanced treatment of Business Organisation concepts, and principles of Business Management, spread over 34 well-thought-out chapters. These apart, the various management functions, namely, Marketing, Finance, Personnel, and Production have been discussed in separate chapters. The test is replete with references for advanced topics, and important terms and concepts. These are either cited as footnotes and chapter-end references or are mentioned in the Select Bibliography, keeping the readers interest in view. Chapter-end exercises have also been provided to give the readers on opportunity to assess their understanding of the subject. `

Marketing Management (Text And Cases In Indian Context)

Services Marketing And Management

Marketing Management : Indian Context Global Perspective

It is time to address the elephant in the room: Are the existing texts on marketing management contextually sufficient for Indian Students? Here is the pioneer. A book that is India-centric, comprehensive and apt for the times. Staying relevant to contemporary times, the sixth edition of the transformational text Marketing Management: Indian Context, Global Perspective comes with an even mightier foundation with its practical, research-based content. Why this particular text? Because it is not an ‘adaptation of a foreign book’ or a text on marketing ‘with few Indian examples.’ It has remained, since its first edition published 35 years ago, the unparalleled text presenting an India-centric approach to the discipline of marketing. The compelling logic for an Indian text Since marketing is an environment-driven subject, it requires an environment-specific treatment. This text meets this need and equips students to comprehend marketing in a manner relevant to the Indian setting. Tracks e

Rural Marketing : Challenges And Opportunities

This new textbook discusses how the application of traditional marketing theories transforms when the ???fourth sector???, or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: Challenges and Opportunities closely analyses two crucial components of the rural market???marketing to rural areas and empowering the ???bottom-of-pyramid??? (BoP) markets to create successful business ventures. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in India, this book goes beyond discussing just the strategies to sell products to village economies. Infused with numerous real-life case studies of companies that have ventured into the field, this book will prove to be an extremely useful resource in understanding the uniqueness, dynamics and challenges of marketing in rural areas.

Advertising Management

The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising. The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises.