Indian Financial System

The Indian Financial System is a complex amalgamation of various institutions, markets, regulations and laws, analysts, transactions, claims and liabilities. This book not only thoroughly engages with these important aspects of financial system as the bedrock of the book, but also helps students, academicians and professionals to survive and thrive in today's competitive business environment. The lucid language and comprehensive approach of this book makes it invaluable both as a textbook and a reference book. This edition has been substantially revised, with incorporation of the latest amendments and changes, and important discussions on topics like financial markets and institutions, instruments, agencies and regulations in an analytical and critical manner.

World Trade And Payments : An Introduction

World Trade and Payments is renowned for its clear, in-depth coverage of international trade and finance. Along with its hallmark balance of empirical research and sophisticated models the Ninth Edition offers an all-new chapter on Emerging Markets, which takes a close look at the East Asia crisis of 1997-98 and complements nicely the existing chapter on LDCs and open economies.

Business Ethics : An Indian Perspective

Business Ethics: An Indian Perspective provides a comprehensive coverage of the theories of business ethics and emphasizes the importance of ethical principles in overcoming moral dilemmas in the business world. Using a large number of India-centric case studies and examples, this book helps readers develop the reasoning and analytical skills needed to apply ethical concepts to business. The coverage on the ethical theories underlying business and their application in the real world, a special focus on ethical issues in consumer protection and the information technology sector, and whistle-blowing makes this revised edition highly relevant for students today.

Marketing Management

Consumer Behavior

Social Media In Business And Governance

Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don???t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication.

Research Methodology : Concepts And Cases

The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains???marketing, finance, human resource, and operations.

Business Communication

It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organizations in their efforts to excel in business and outdo their competitors, have to be precise and extremely effective in their communication to satisfy all its stakeholders???be they suppliers, distributors, advertisers or customers. This book on Business Communication, now in its Second Edition, brings to fore the multidimensional aspects of Business Communication???ranging from listening, speaking, developing skill sets, to exhibiting correct body language. The book emphasizes that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication.

Marketing, Economics and Banking

The present book, Marketing, Economics and Banking focuses on basic concepts in easy, lucid language for readers and especially for those who are preparing for Banking Examinations, both clerical and P.O., and also for examinations in the insurance sector. More and more questions are nowadays being asked from these three subjects. Naturally the aspirants look for a single book as a guide. It fulfils a longstanding need of the aspirants. This book takes them from basic concepts to higher concepts gradually and enables them to understand and grasp to face the examinations in a better way.

Financial Services And Markets

Financial Services and Markets has been written to meet the requirements of MBA, M.Com and MFA students of various universities. Financial services and markets are becoming more complex over the years, building up or pulling down economies. These markets have now gained crucial importance in the wake of the recent economic upheaval. Today, there is a glaring need for greater synergy between the state and the market not just to endure but to emerge triumphant from the vagaries of recession. This book has been written in a student???friendly way. It traces the origins of various financial products, explains the way in which these have evolved over the years, elaborates on the landmark changes and discusses these in the light of the contemporary scenario. This understanding of the inter???linkages and interdependence of financial services and markets is indispensable for a student or any general reader who is curious to have thorough knowledge of the intricacies of markets and their impact on a globalized world.

Advertising & Sales Promotion

Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. This book deals with the dynamic concept of Sales Promotion and its effect on the consumer.

Marketing Management (Text And Cases In Indian Context)

Services Marketing And Management

Advertising Management

The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising. The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises.

Consumer Behaviour (Insights From Indian Market)

For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.

Sales And Distribution Management (Decisions, Strategies, And Cases)

Sales and Distribution Management, 6e provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas and providing cases as real-life examples of decision situations. Features1. All chapters have been modified keeping in mind the Indian perspective. 2. Several recent and up-to-date examples on case studies have been included. 3. 5 new chapters on Distribution Management emphasizing the role of channel partners, channel management, channel information systems, logistics and supply chain management have been included. Table of Contents1. Sales Management and the Business Enterprise 2. Sales Management, Personal Selling and Salesmanship 3. Setting Personal-Selling Objectives 4. Determining Sales-Related Marketing Policies 5. Formulating Personal-Selling Strategy 6. The Effective Sales Executive 7. The Sales Organization 8. Sales Department Relations 9. Sales Personnel Management 10.Recruitment and Selection 11. Sales Training 12. Motivating Sales Personnel 13. Compensating Sales Personnel 14. Managing Expenses of Sales Personnel 15. Sales Meeting and Sales Contests 16. Controlling Sales Personnel: Evaluating and Supervising 17. The Sales Budget 18. Targets and Sales Management 19. Sales Territories 20. Sales Control and Cost Analysis 21. Marketing Channels 22. Managing the Channel Partners 23. Channel Information Systems 24. Logistics and Supply Chain Management 25. International Sales and Channel Management Cases Studies

Marketing Research

Part 1 Introduction and early phases of marketing Research 1 Chapter 1 Introduction to marketing Research 2 Chapter 2 defining the marketing Research problem and developing an approach 31 Part 2 research design formulation 63 Chapter 3 research design 64 Chapter 4 Exploratory research design: Secondary and syndicated data 92 Chapter 5 Exploratory research design: qualitative research 124 Chapter 6 descriptive research design: survey and observation 180 Chapter 7 causal research design: experimentation 224 Chapter 8 Measurement and scaling: fundamentals and comparative scaling 256 Chapter 9 Measurement and scaling: no comparative scaling techniques 278 Chapter 10 questionnaire and form design 306 Chapter 11 sampling: design and procedures 343 Chapter 12 sampling: final and initial Sample size determination part 3 Data collection, preparation, analysis, and reporting Chapter 13 fieldwork Chapter 14 Data preparation Chapter 15 frequency distribution, Cross-Tabulation, and hypothesis Testing Chapter 16 analysis of variance and covariance Chapter 17 correlation and Regression Chapter 18 Discriminant and logic analysis Chapter 19 factor analysis Chapter 20 cluster analysis Chapter 21 multidimensional scaling and Conjoint analysis Chapter 22 structural equation modeling and path analysis Chapter 23 report preparation and presentation cases running case with real data case 1.1 HP: using marketing Research to gain a competitive edge comprehensive critical thinking cases case 2.1 baskin-robbins: can it bask in the good ???OLE days? Case 2.2 kid stuff? Determining the best positioning strategy for akron children???s hospital data analysis cases with real data case 3.1 at&t wireless: M A Bell becomes M A again case 3.2 IBM: a top provider of computer hardware, software, and services case 3.3 kimberly-clark: competing through innovation case 3.4 teenage shopping behavior for clothing products: a comparison of attitude toward local versus foreign brand case 3.5 antecedents of trust in online shopping: a study in the Indian context case 3.6 conjoint-based preferential segmentation in the design of new Insurance product: results from Conjoint, cluster, ANOVA, and Cross-Tabulation analysis case 3.7 cooperation???relationship commitment link in international commercial Banking relationships: The mediating role of trust and moderating role of power distance case 3.8 antecedents and consequences of trust in B2C online shopping in the Indian context: results from structural equation modeling analysis using Amos case 3.9 a effective website design and purchase intention: results from structural equation modeling analysis using smartpls comprehensive cases with real data case 4.1 jpmorgan chase: chasing growth through mergers and acquisitions case 4.2 wendy???s: history and life after Dave Thomas case 4.3 brand Q looks at the future comprehensive Harvard Business School cases case 5.1 the Harvard graduate student housing survey case 5.2 bizrate.Com case 5.3 cola Wars continue: Coke and Pepsi in the twenty-first century case 5.4 tivo in 2002 case 5.5 compaq computer: Intel inside? Case 5.6 the new beetle.

Marketing Management And Human Resourse Management

Retail Marketing Management

Marketing Research