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" Supply Chain Management, 7e introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing and pricing. The Seventh Edition weaves in compelling case study examples to illustrate how good supply chain management oers a competitive advantage and how poor supply chain management can damage an organization’s performance. With this textbook, students gain a deeper understanding of supply chains and a rm grasp on the practical managerial levers that can improve supply chain performance. Learning objectives help students understand what they need to take away from each chapter. The link between supply chain decisions and the financial performance of a firm has been developed in detail in Chapter 3. Concepts underlying the design of distribution networks are illustrated in the context of Omni-channel retailing in Chapter 4. New mini-cases, examples and exercises with a global focus have been added to help students apply the concepts and methodologies in the context of strategic decision-making for a business. Some of these examples in the Indian context include
Author | Sunil Chopra, Dharam Vir Kalra |
Publisher | Pearson Education |
Language | English |
Binding Type | Paper Back |
Main Category | Commerce & Business |
Sub Category | Management |
ISBN13 | 9789353065966 |
SKU | BK 0038870 |
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