'FORGET HYGGE. IT'S ALL ABOUT IKIGAI (THAT'S JAPANESE FOR A HAPPY LIFE)' The Times 'WHEN IT COMES TO TRANSATLANTIC ASPIRATIONAL LIVING, IT'S NOW ALL ABOUT IKIGAI' ELLE 'THE NEW LIFESTYLE MANTRA' Sunday Times Find out how to live a long and happy life thanks to the ikigai miracle, a Japanese philosophy that helps you find fulfilment, joy and mindfulness in everything you do.