In this intriguing book, Seth Godin makes the case that now, more than ever, anyone can create a movement, unite a group of like-minded individuals, and do remarkable things. There are tribes everywhere, and they're all looking for kinship, purpose, and transformation. Nevertheless, a lot of people pass up the chance to take the initiative because they "sheepwalk" through life and work, unable to consider if their complacency is actually benefiting them (or their organisation). This book is for people who wish to conduct original and fascinating work rather than follow the herd. If you're passionate about what you want to do and have the perseverance to see it through,